In honor of Marketo's Marketing Nation Online 2015, I couldn't help notice the trending hashtags associated with #MKTGNation and wonder why: #marketosummit, #contentmarketing, #MKTGgenius, #Marketo, #Thrive, #Webinar, #buyerpersonas, #marketing, #roadtrip, #BigData
This was a remarkable virtual event, so the obvious marketing-related hastags like #webinar make sense - one can't ignore the webinar's potential as an engagement tool. Broadcasting and evaluating success with #Marketo can be #bigdata #MKTGgenious! So I'm not surprised that these trending tags orbit the Marketing Nation.
But my favorite two are #roadtrip and #thrive.
Who doesn't love a roadtrip! There's something about being in transit. Looking down the road as it changes; anticipating your destination; the view from wherever you are along the way. It is exhilarating to be headed someplace new. As metaphor though, this hashtag makes perfect sense. Every Marketo journey is like a roadtrip.
It requires planning. What will you need to bring with you? What route will you take? What roadside attractions will you stop to see along the way?
A roadtrip takes time. So does developing a robust Marketo system.
Know where you're going. It's important to have a plan for getting where you want to go, but keep in mind there's more than one way to get there.
And finally, road trips are more fun with someone else. Gather a team to go with you and watch your system #thrive!
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