On Demand Webinar: Creating a Scalable Buyer's Journey Using Engagement Programs & Dynamic Content

Marketo Employee
Marketo Employee

Understanding the buying process that your personas go through is critical for any marketer. With the goal to deliver prospects the right information at the right time, you're tasked with creating campaigns that offer personalized content for each persona across the entire buyer's journey.

Follow along with Marketo Champion Moni Oloyede to learn how to use Marketo Engage engagement programs with dynamic content to create scalable nurture campaigns that bring prospects along through their entire buyer's journey.

You’ll learn:

  • How to approach segments for a buyer's journey
  • How to configure an engagement program for a buyer's journey
  • Best practices for QAing dynamic content and engagement programs


Webinar details:

  • Length: 45-minutes including Q&A
  • Experience level: Intermediate