Adobe Marketo Engage is thrilled to announce the introduction of our latest innovation: Interactive Webinars powered by Adobe Connect to its Event and Webinars Marketing suite of capabilities. This unique capability that has been launched in Adobe Summit 2023 provides event marketers with a unique opportunity to manage all the activities in the virtual-event marketing lifecycle within Marketo without having to manage multiple tools and avoiding hassles related to the timely and reliable exchange of data between multiple tools.
Interactive Webinars is designed to act as a one-stop solution to all the needs of an event marketer from the creation of a webinar to its promotion and from webinar delivery to analysis post delivery. An event marketer can ensure that the objectives of designing and running the webinar are met and rich insights obtained from the webinar participation are utilized to accelerate the conversion velocity.
Here are some of the key benefits of Interactive Webinars:
With Interactive Webinars, you can now create, promote, schedule, and deliver webinars right within Adobe Marketo Engage, without needing to purchase a separate webinar platform. You can customize your webinar according to the type of event, add presenters, obtain rich engagement insights through Adobe Connect features such as live polls, chat, Q&A sessions, web link clicks, document downloads, etc., obtain the recording of the webinar right within Marketo Engage, evaluate webinar performance through the rich dashboard and much more.
The Interactive Webinars capability in Adobe Marketo Engage consists of the following functionalities:
Interactive Webinars is currently available through a Limited Access program to a pre-selected list of Marketo customers. These Marketo customers would receive email communications related to the provisioning of Interactive Webinars on their production instance as well as links to documentation to use Interactive Webinars in an optimal fashion.
The Included Interactive Webinars as a part of Limited Access Program is available at no additional cost to these customers based on their Marketo subscription package in the following quantities for a period of 1 year from the date of provisioning coterminous with the Marketo contract:
We are also opening up the same Interactive Webinars Limited Access program to all Marketo customers who would like to try out this new innovation and would be willing to provide feedback to help us improve this new capability to suit the needs of different event marketers.
In order to obtain early access to Interactive Webinars, please fill out the following form and we will get back to you with more details on the provisioning schedule for your production instance :
We would like to thank all our customers for their continuous support and encouragement as well as sharing their feedback with us. This helps us think deeply about our users to allow us to bring new innovations and capabilities to life.
Team Adobe Marketo Engage.
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