Industry News: 9/21

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Zenefits Hints at Marketing’s Future

Warc

Marketo is lauded for its role in helping Zenefits achieve business and marketing success. The company’s data-centric marketing strategy has contributed to revenue growth of an estimated $100M in 2015 (from $2M in 2013).

Vidyard for Sales Enables B2B Sales Teams to Prospect and Sell with Personalized Video

Digital Journal

LaunchPoint partner, Vidyard announced its new offering, designed to assist sales in selling video content.

Mattel Drives Digital Transformation with Help From Salesforce Marketing Cloud

MarketWatch

Mattel recently deployed Salesforce Marketing Cloud to power its digital marketing efforts.

5 Reasons Why Marketing Technology Can Be Frustrating

MarTech Advisor

This article highlights the biggest challenges marketers face using marketing technology.

Marketers’ New Big Data Problem: Cross-Device and Cross-Channel Targeting

VentureBeat

This piece stresses why marketers need to engage customers across all digital channels, including mobile, and provides best practices for marketers looking to leverage a re-targeting strategy.

Big Data Aligns Sales and Marketing to Close More Deals

MarTech Advisor

The article notes how data helps to align sales and marketing teams to deliver consistent, well-timed messages to prospects based on their specific needs.

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