Zenefits Hints at Marketing’s Future
Warc
Marketo is lauded for its role in helping Zenefits achieve business and marketing success. The company’s data-centric marketing strategy has contributed to revenue growth of an estimated $100M in 2015 (from $2M in 2013).
Vidyard for Sales Enables B2B Sales Teams to Prospect and Sell with Personalized Video
Digital Journal
LaunchPoint partner, Vidyard announced its new offering, designed to assist sales in selling video content.
Mattel Drives Digital Transformation with Help From Salesforce Marketing Cloud
MarketWatch
Mattel recently deployed Salesforce Marketing Cloud to power its digital marketing efforts.
5 Reasons Why Marketing Technology Can Be Frustrating
MarTech Advisor
This article highlights the biggest challenges marketers face using marketing technology.
Marketers’ New Big Data Problem: Cross-Device and Cross-Channel Targeting
VentureBeat
This piece stresses why marketers need to engage customers across all digital channels, including mobile, and provides best practices for marketers looking to leverage a re-targeting strategy.
Big Data Aligns Sales and Marketing to Close More Deals
MarTech Advisor
The article notes how data helps to align sales and marketing teams to deliver consistent, well-timed messages to prospects based on their specific needs.
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