Industry News: 8/31

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CMO Interview: Why Hootsuite’s Marketing and Product Teams are Inseparable

CMO Australia

Hootsuite discusses its refreshed brand strategy and how the transformation in marketing has improved engagement between marketing and product development.

Simply Measured Drives 124% More Prospects with GoChime and Marketo

PR Newswire

GoChime and Marketo announced the results of a case study with a joint customer, Simply Measured. Simply Measured is a social media analytics and measurement platform that increased customer reach by 235% as a result of the partnership.


Organizations are Losing Web Traffic Owing to Non-Responsive Websites

MarTech Advisor

A recent study by Adobe found that a majority of organizations were slow to transition to mobile and are seeing a dramatic decline in website traffic as a result (largely resulting from Google’s mobile update).

The Future of Sales Requires Thinking Like Marketers


According to research from CEB Marketing Council (in partnership with Google), 57%  of B2B buyers are 57% of the way through the purchase decision before talking to a company. This articles highlights why sales teams need to think more like marketers by personalizing the sales process and identifying the right customers with whom to build relationships.

Where Can Marketers Find the Best Customer Data? Under Their Noses

Marketing Land

This article highlights how first-party data is quickly becoming the strategic priority for the majority of marketers. In fact, more than 80% of marketers plan to increase their use of first-party data over the next two years.

IoT and the Rise of Subscription Marketing


By 2020, Gartner predicts brands will have access to data from 25 billion connected things. The article describes how marketing will evolve from an attention-seeking model to a subscription-based mode