We’re introducing a number of new, exciting features to Dynamic Chat including Live Chat, Conversational Flows, Routing Queues, and more. But what good are new features if you can’t action on them, right? Don’t worry; Marketo Engage has brand new activities, filters, and triggers so you can segment and personalize using all of the functionality we’re releasing!
With our new Dynamic Chat release, we’re introducing six new activities:
We’ve also added additional attributes to the existing four Dynamic activities and updated their naming convention; see details here.
We’re also adding support for trigger tokens for all the Dynamic Chat activities in Marketo Engage. Trigger Tokens let you extract details of the activity attributes and copy them into places in the Flow of a trigger campaign. Some example use cases for trigger tokens include:
You can find all of our documentation on Trigger Tokens and how to reference them for Dynamic Chat here.
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