Data Management Strategies – Smart Campaigns for Managing Chronic Bounces

[Brian_Law_MKTO]

Automatically identifying email addresses which bounce repeatedly and setting these records as Marketing Suspended is TRUE in your database will help protect your sender reputation.

Smart Campaign

Set Marketing Suspended to True - Hard Bounces

In this example, I am setting the Min. Number of Bounces to 5 in the past 90 days. If you send emails more often you might consider reducing the timeframe to the past 30 or 60 days.

Smart List

Flow

Marketing Suspended Reason (Custom Marketo field): On {{system.date}}, the record bounced for 5th time in the past 90 days.

Schedule

Smart Campaign

Set Marketing Suspended to True - Soft Bounces

Using a separate smart campaign will allow you to set different Min. Number of Times and activity time frame. It also makes it easier to determine how many records flow through each campaign.

Smart List

Flow

Marketing Suspended Reason (Custom Marketo field): On {{system.date}}, the record bounced for 7th time in the past 90 days.

Schedule

Resources for managing bounces.

[Elizabeth_Bonin]

Thank you for the great post. I'm going through the steps now to create a smart campaign but it's not allowing me to add in a new value...?

[Brian_Law_MKTO]

Hi Elizabeth, if you are referring to the Marketing Suspended Reason field make sure it is a new custom field. If you ever have trouble adding a new value using the 'Change Data Value' flow step, try refreshing your browser.