CMO Nation-Voices of the Engagement Economy: Jennifer Dominiquini, Chief Marketing and Digital Sales Officer, BBVA Compass

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In addition to being responsible for all the traditional marketing functions, Jennifer is also responsible for digital sales, analytics, and online account origination.

In this discussion, Jennifer talks about the obstacles in the Engagement Economy, how she utilizes partner strategy, and the secret behind good marketing.

Read the full post on CMO Nation.​