Champion Spotlight: Amit Jain

Jon_Chen · ‎11-24-2020

Welcome back to the Champion Spotlight series, where we speak with one of our current Marketo Engage Champions to learn more about their background, their favorite things to do in Marketo Engage, what they wanted to be when they grew up, and more! This time, we spoke with @Amit_Jain , who is an IT Specialist at Atlassian. Let's hear what Amit has to say!

What was your first job?

I started my career as an intern at a Marketing Agency, in June 2012. During my tenure of 4 years in the agency, I learned about Marketing and Marketing Automation. I was leading a team of 5 consultants to support multiple Customers on the Marketing Automation and Database fronts.

How and when did you get started with Marketo Engage? What was your first role and initial reaction to the platform?

During my initial days on the job, I used to work on a Marketing Automation tool developed in-house. It was in 2013 when I was first introduced to Marketo Engage and started supporting a Marketo client to help their day to day campaign setup. I found Marketo very fascinating because of its functionality which is so much more friendly for anyone in the Marketing domain who doesn’t have a technical background. A lot of technical complexities are covered by its simple UI. This helps any Marketo user to focus more on the customer experience, campaign performance, and system enhancements instead of worrying about the complex campaign/workflow setup.

What is your favorite thing to do in Marketo and why?

I love solving complex problems using my backend Marketing automation knowledge. The reaction and smile that it brings to the customer are really priceless. If you talk about the specific functionality, unlike other Marketing Automation Platforms, Marketo makes it really easy to capture and use the demographic and behavioral data for segmentation and personalization. No other Marketing Automation Platform can match its powerful engagement engine.

Throughout your Marketo career, what are you most proud of?

There are a few things that I’m really proud of. First, I got 12 certificate s (MCE and 11 Specializations) from Marketo. When I cleared my MCE, it gave my confidence a boost and I started exploring the specializations certifications. During the preparation, I got a lot to learn about each and every topic in detail. All the specialization questionnaires were very interesting and required good practice. This gave me a push to learn more and test it by doing specialization certifications.

Second, I’m proud to be a part of the 2020 Marketo Champion class. It has been so fortunate since then. I’m proud to have so many mentors and friends who are leaders in their respective industries. Being a Marketo 2020 Champion, gave me great visibility in the Marketo Community and Marketing Industry. Based on my certifications and Champion status, I received multiple career opportunities. Recently I joined Atlassian as an IT Specialist which is a very interesting role to bridge the gap between Marketing and IT.

What piece of advice would you give to someone who is just starting a career with Marketo?

I would recommend learning the concept of Marketing Automation alongside Marketo. If you have sufficient knowledge of different Marketing tactics like Email Marketing, Lead Generation, Lead Scoring, Lead Life Cycle, Sales and Marketing alignment, etc., it will become really easy to understand Marketo and you can quickly set those things up. Another tip that I would give is to spend at least 30 minutes daily in the Marketing Nation Community. Participate in conversations, post questions, read blogs and start discussions. If you do this consistently, within 3 months you will see a lot of improvements and the number of learnings will be huge.

If you could have an endless supply of any food, what would it be?

Cheese burst pizza and McDonald's burgers

What is your guilty pleasure?

I love listening to old songs (Romantic and Acoustic) and binge-watching movies/web series. I love listing John Legend (All of me), Bruno Mars (Just The Way You Are), "The Ghazal King" - Jagjit Singh.

Lately, I have been watching Mirzapur, Money Heist. My all-time favorites are Suits, Big Bang Theory, GOT, Friends.