Did you get a chance to catch our exploration of migrating Marketo users to Adobe Identity Management System (IMS)? This session is now available and offers a detailed walkthrough of the migration journey, covering preparation, ex...
Recently I was presented with a fun challenge: one of our Marketing Managers wanted to host a workshop series, and, during campaign planning, we discussed the possibility of using a single form where leads could choose one or more...
**Video re-uploaded in June 2024
Now that you have a strategy for your nurture launch, you'll want to build in an efficient way to leverage existing or new content and apply localization or personalization. However, you may be ...
Reporting on your campaigns is an integral part of effectively planning and pivoting your strategy to increase ROI. Selecting the right Bizible attribution model will help you better forecast marketing goals in relation to reve...
Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more personalized content through your emails and landings pa...
Last updated: June 2024
In today's revenue-focused marketing landscape, marketers must be able to answer questions such as "Which programs have the highest return on investment?" and "Where can we cut costs and reallocate dollars ...