This blog is the third and final part in a series on ways of tracking lead acquisition and program success when you are embedding global forms on a non-Marketo landing page or website. The first part can be found here and the second part can be found here.
The first option we covered was dependent on having a generic/tokenized thank you landing page that can be used for anyone who filled out the form. The second approach was modified to allow for separate thank you landing pages. The third and final approach uses the Form 2.0 API with loadForm and onSuccess handlers so that you can control the follow up page activity from the website, rather than from within the form settings. This also has the benefit of not requiring people to remember URL parameters in their email links.
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