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Showing articles with label
Deliverability
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List Hygiene Best Practices: How to Identify Unengaged and Inactive Records
by
kelleymcdougall
in
Marketo Whisperer Blogs
02-20-2024
Latest Post
02-20-2024
by
Zoe_Forman
A common challenge email marketers and MOPs teams encounter is managing inactive and unengaged records within their database. Emailing inactive records can have negative impact on sender reputation, inbox placement, email performa...
Best Practices
Database cleanup
Deliverability
email deliverability
Engagement
inactivity filter
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Marketing: Marketing Operations (MOPS) & Data
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