[VIDEO] Introducing the New Email Editor for Marketo Engage

[Sreekanth_Reddy]

Important Notes:

• No Disruption to Current Work: Your existing email editor will continue to work as usual. The new editor will run in parallel with the existing editor
• New Editor Requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System).
• Old and New Editors are Separate: Emails created in the old editor will remain there. To use the new editor's features, you'll need to create new emails or import existing ones.
• For leveraging GenAI capabilities, you need to sign the new GenAI terms. If you haven't done already please reach out to your account manager requesting these terms. Till these terms are not signed GenAI features will not be enabled on your instance.

Hello Nation,

Let's discuss the new email editor that we are bringing into Marketo Engage and some its key features. Watch the 5-minute voiceover or read a summary below!

New experience for Email

With new editor you can simply drag and drop components, add different content types (like image, text, buttons, HTML etc). Select any section and edit inline for quick updates

 

Style your content with no code 

Modify the look and feel of any section through the Styles tab. For example, adjust a button’s colors, padding, and font with just a few clicks.

 

OOTB Templates

You can start creating a new email by starting from scratch or importing HTML or select from out of the box templates or pre-created templates

 

Leverage GenAI to ideate and generate email content

No more writer's block! we bring the power of GenAI right inside the editor that can help you generate content variation based on your needs. Provide instructions of target persona, communication strategy (eg: FOMO, Social Proof, Urgent etc) and more

Generate images for your email content with Adobe's own proprietary model FireFly:

Generate several variations of your email subject line as per your needs/campaign

 

Accessing the new editor

Once launched, you can access the new email editor from the navigation that highlights all the emails and email templates created from new editor separately

What more?

The new email editor also comes with several advanced features to elevate your email campaigns:

• Content Locking: Protect specific sections of your emails from being accidentally edited.
• Personalization with Tokens: Deliver personalized experiences at scale.
• Conditional Content: Add dynamic content based on recipient attributes.
• Reusable Fragments: Save time by creating reusable email blocks.

Note: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Follow this blog link to learn how to get your instance migrated as soon as possible.

[Sreekanth_Reddy]

@AZL6AMV Great questions, please find my responses below:

So, there will initially be no support for velocity scripting, or there will be an alternate to velocity scripting, meaning that we would need to re-build the items that are currently built with velocity, but, there is no current support in version 1?
>> New editor initially no support for scripting, we will be launching scripting capabilities very soon

The "default support" for responsiveness, will we have any control of how the default support interprets responsive layouts, or will we need to rely on the default settings?
>> Default settings, would love to take any feedback on how we can further improve this.

In order to utilize the "Fragments" instead of the snippets will we need to re-build each of the snippets into Fragments?
>> Currently yes but we are working on creating a migration tool where with few clicks you can easily migrate.

Did you say that segmentations will still be available?
>> Segmentation for personalization will be through "Conditional Content" where you can create custom segments of your choice

How long before we are able to enforce branding: Fonts, Colors, Spacing, Logos, various module usage?
>> There is something called content locking on a section, once enabled it doesn't allow any changes to be done in styling either. Further we are bringing global level brand themes were you can set predefined style definitions

[faycyw88]

How will the new email editor work with custom fonts and brand hex codes if there is no option to add custom HTML?