[More Updates] New Email Editor for Marketo Engage is now live!

[Sreekanth_Reddy]

 

Hello Everyone!

By now, most of you already know that we have launched the editor and its enablement to all Marketo customers (who have already migrated to IMS) from Feb 5th, 2025.

Here are the highlights you can find in Part 2 of the new designer blog series (in case you missed the first one - Check here)

1. New features that we added
2. Join the challenge to shape what's next

New features

Content Locking

Now you can lock specific sections in an email template. Now this supports just locking the full template but also specific sections of the email template. You can even partially lock the content too (eg: allow editing the content but not the structure)

 

Parameterized Fragments

Fragments are reusable content blocks that can be created centrally and inserted into your Emails and Email Templates. 

Not only these are reusable content blocks, you can even parameterize the content inside fragments that can be edited inside an email where this fragment is being used. 

Are you asking yourself - "How fragments are different from Snippets?"

Let me answer that: With the new email editor, we introduced parameterized/customizable fragments, replacing snippets for modular content management. Here’s how they compare:

Feature	Snippets (current Editor)	Fragments (New Editor)
Usage	Used only in the current email editor	Designed for the new email editor
Customization	Static—cannot be edited within the email	Fully customizable within each email
Content	Limited to predefined content	Supports flexible, modular content blocks
Dynamic Capabilities	Can be used with dynamic content	Can be used with conditional content (coming soon)

Key Takeaway:
If you're using the new email editor, fragments provide greater flexibility, allowing you to edit content directly in an email while maintaining consistency across emails. Snippets are still available in the current editor but cannot be used in the new experience.

 

AEM Assets Integration

Activate your AEM Assets license inside your Marketo Engage instance and use images directly from AEM Assets while designing your Emails or Email Templates. These images always stay referenced and get updated automatically if the respective image is updated in AEM Assets. 

Let’s Shape the Future Together!

As part of this challenge, we want to partner with you to shape the future of the new email editor. Your ideas and creativity will directly influence the next set of features. Ready to make your mark? Here’s how:

1. Create Your First Email

Use the new email editor to design your first email. Once you're done, share a screenshot or a link to showcase your creation.

2. Tell Us What You Want to See Next

Your feedback matters! Comment on this blog with the features you’d love to see added or improved in the editor. This is your chance to voice what matters most to you.

Why Participate?

In 4 weeks, we’ll highlight the most popular feature requests and announce the winning ideas that will be implemented next.

Share the Love

Spread the word by sharing this blog and writing a simple post on LinkedIn with the hashtag #MarketoNextLeap. Show off your email design, inspire your network, and encourage others to join the challenge.

This is your chance to impact the future of Marketo Engage directly. Let’s create, share, and innovate together!

In case you missed the previous videos and other resources on the Email Designer, you can check them out below:

• [VIDEO] Introducing the New Email Designer for Marketo Engage 

• Step by Step Tutorial: Try the New AI-Powered Email Designer in Adobe Marketo Engage

• [FAQ] Consolidated Questions for the Email Designer

[Sreekanth_Reddy]

@jlucas once we create an email within an email program, is it possible to duplicate and move it to another program? When we right-click, we are not offered a menu. I also cannot drag it to another program. When I try to clone the enter email program, I receive errors. Thanks!
>> We plan to launch the support for new editor in all program in first week for April. Then you should be able to Clone and Move local assets

[TomH1]

@Sreekanth_Reddy thanks for confirming. I spoke with some colleagues and it seems like lots of our clients are currently sharing Snippets across Workspaces to ensure easier management and updates. So I'd say it's a pretty common practice and would be good if it could be replicated for Fragments.

Also, one other thing as a potential bug. When I was getting to know the editor the other day I noticed that one of the people that I used in the Simulate Content section in an instance was available to select (but actually couldn't be selected) in a different Marketo instance as well.

[Disha_Goyal6]

Hi @Sreekanth_Reddy, I have tried to add background image to columns section. But Image is expanding to width 100%. Could you please share the steps or small video to fix this?

[jlucas]

@Sreekanth_Reddy - we're having issues adding emails created with the new editor to A/B Whole Email tests. Is this possible?

[JaniAaltonen]

@Sreekanth_Reddy looks very good! For the link tracking: Will there be a possibility to automatically append utm parameters? For example https://www.example.com?utm_source=Marketo&utm_medium=email&utm_campaign={{program.name}}&utm_conten...}}

[matjazz]

Great update!

If I did not miss anything, it seems that you have enabled in the backend that Outlook email client does render buttons with a border-radius correctly (and displays rounded corners on buttons), but that seems not to work for other elements (images, containers etc). It would be nice to have that in place for these as well.

Also, it would be nice to have an option to include custom fonts. 

[Jeroen_Krah]

Hi,

I am trying to familiarise myself with the new email builder.

1. The conditional content button is missing. This is crucial for multi lingual countries. And also for address footers if there are mulltiple countries, etc.. How do I enable it?

2. Can you tell me more how to insert editable fields?

[Sreekanth_Reddy]

@Jeroen_Krah 

I am trying to familiarise myself with the new email builder.

1. The conditional content button is missing. This is crucial for multi lingual countries. And also for address footers if there are mulltiple countries, etc.. How do I enable it?

>> We are yet to launch this, we planning this for June 1st week

2. Can you tell me more how to insert editable fields?

>> This is part of customizable fragments, I am planning to write a separate blog

[Sreekanth_Reddy]

@@matja Thank you for the feedback! Custom Fonts is coming 🙂