I’m happy to announce a that the current Native Marketo CRM connector has a new update to the CRM background synch which is now built on a modernized tech stack and will be available soon.
What’s Changing
Although the core functionality remains basically the same, this new version offers greater efficiencies in terms of speed and increased reliability. This version applies to the incremental ongoing background synch and not the initial bootstrap synch which is performed when customers initially setup and run the integration for the first time.
All standard entities like Lead, Contact, Account, Campaign Opportunity will be supported with this version. Other Salesforce entities like Custom Objects, Tasks, PMCF, Events and Activities are soon to follow in another up-and-coming release.
Benefit
As we know, bulk updates using Trigger Campaign Flow Steps have been a constant challenge triggering Salesforce platform errors like Lock Rows and CPU Timeout errors. With this new update, these errors should be greatly reduced and offer higher synch success rates overall. This particular functionality is part of the new version and will be made GA once its fully functional.
Some customers will experience immediate performance improvements upon transitioning over to the new version, possibly as much as 2-3x faster depending on their configuration and objects being synched.
Transition to the new version should be seamless to customers and do not require any migration or re-configuration of the current native connector or to field mappings.
Scope
This version only applies to Salesforce Integrations and does not include MS Dynamics at this time, but rest assured it is on the Roadmap and will be communicated to customers as soon as we have a firm timeframe. Documentation revisions are in progress to provide more details on the new version and will be published at the time of the rollout.
Timeframe
I’m sure you’re all wondering when, so I’m happy to share that availability of the new version will be available to customers sometime in Q1 of 2025 and will be rolled out to customers incrementally.
Multi-CRM Integration
There are some customers who require a Multi-CRM integration with Marketo Engage as part of their overall marketing strategy. Adding an additional CRM source can be achieved using a 3rd party solution offered by Vertify. More information on this solution can be found here https://vertify.com/integrations/marketo/
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