Working directly for the VP of Marketing, the Senior Product Marketing Manager will play a key role in defining ObserveIT’s messaging, enabling sales, driving demand and establishing ObserveIT as a leader in the User Activity Monitoring market.
Key Responsibilities:
– Positioning:
Develop compelling product positioning and ensure messaging differentiates ObserveIT in the market.– Content: Produce exciting pieces of content that draws our target audience in across multiple channels.
– Product Launches: Support the successful launching of new releases and products to ensure sales is ready to sell, customers are aware of new developments, and potential customers are draw in.
– Demand Generation: Support our multi-channel demand generation programs will compelling messaging and content.
– Market Intelligence: Maintain a thorough understanding of competitive pricing, strategy and service area. The expert on the competition including: competitive strengths and weaknesses. Identify opportunities and competitive threats. Develops strategies accordingly.
– Metrics: Focused on measuring the results of messaging and content by measuring response rates, adoption rates, etc…
Experience:
http://www.observeit.com– 3+ years of product marketing experience in an B2B company selling to IT
– Bachelor’s degree or higher
– Experience with Marketo highly desired
– Excellent written and verbal communication skills – ability to communicate complex topics in clear, easy-to-understand terms
– Must be able to develop relationships with internal stakeholders (sales, marketing automation, product management) and to clearly communicate issues to audiences with varying degrees of related knowledge.
– Detail oriented, high-energy, flexible self-starter
– Excellent time management skills
– Experience and understanding of segmentation, buyer personas and life cycles across various marketing channels.
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