Looking to grow your career in marketing technology and operations? Come join our marketing team at Logi Analytics in Mclean, VA (Washington DC metro area). Position description is below. Contact Nick Imperato at email@example.com if interested or apply online.
Marketing Operations Manager
Logi Analytics is looking for a Marketing Operations Manager to manage the marketing tech infrastructure and metrics reporting for the Logi Marketing team.
Our ideal candidate is detail–oriented with sharp analytic skills and a service-oriented attitude. She/he is a critical part of the marketing team and will serve as a trusted advisor on how to design and implement campaign programs and tracking to ensure proper reporting and marketing ROI attribution. She/he will work closely with the sales operations team in marketing & sales funnel analysis, reporting and lead distribution. Reporting to the Sr. Director, Demand Generation, the Marketing Operations Manager manages integration and maintenance of marketing software and infrastructure and will serve as the admin for Marketo, Full Circle Insights, Unbounce, and Google Tag Manager. Core duties include lead scoring, lead flow, nurture programs, campaign attribution, email deliverability, database segmentation, and data hygiene.
This role is responsible for maintaining and optimizing existing systems, as well as driving campaign enablement and performance reporting. This is a key role that will be at the center of our team’s success—using data to spot trends, optimizing existing processes and programs for improved results, and creating reports and analysis to measure performance – sharing insights and presenting to the executive team.