As Evolve IP's Sales & Marketing Automation Manager, you will provide sales analytics and support for demand generation programs using systems including SalesForce.com and Marketo. This position is the glue between the leads generated by marketing and the sales process and the end result is clearly focused on growing our pipeline. The best candidate will own the intelligence regarding the organizations’ leads and have the ability to design and develop tools that support the strategic operating framework for the organization using Salesforce, Marketo, Data.com, CongaMerge and other automation tools.
Marketo Activities:
Email campaigns, including HTML email editing and smart campaigns
Webinar management
Lead Scoring and Lead flow routing
Uploading Lists into Marketo
Assigning leads in Salesforce.com
Marketo social media
All other related Marketo flows including lifecycle analytics
Experience with Revenue Cycle Analytics is a plus
Salesforce.com Activities:
Lead flows into Salesforce from Marketo and all other sources
Workcircle reports - get the Leads to sales
Reporting on results and lead disposition
Report on revenue progress to key executive stakeholders providing strategic insights to steer the business to include sales planning, quota updates, headcount and sales plans
Work with other key business and stakeholders to define business requirements and tools to support sales
Identify new ways for SFDC and other systems to interoperate to provide strong Business Intelligence - BI reporting mechanisms
Manage, administer and define sales contracts from quotation stage to final purchase contract, independently reviewing purchase orders, quotations, and sales contract terms and conditions to identify business issues and risks as necessary
Provide user provisioning, data cleansing, report and dashboard design, user training, and documentation and marketing campaign support
Train new and existing end-users on proper usage of the Salesforce.com, Marketo and other applications
Implement programs to increase user adoption and effectiveness
Maintain system metrics to track trends in usage and data integrity
Align with cross-functional teams to address strategic business issues involving sales operations streamlining business processing workflows and integrating them into the SFDC functionality base
Requirements:
A college level 4 year degree or beyond is preferred - or experience to match
1-3 years experience using Marketo as an admin
3-5 years as a Salesforce admin
Marketo Certified is a plus
Experience with creation of Marketo assets, programs and automations
Comfortable with HTML emails and landing page layout in Marketo
Basic HTML & Wordpress experience
Ability to create reports in Salesforce.com
Understanding of complex sales models, licenses and enterprise sales offerings
Advanced CRM skills with other CRM and sales tools
Hands-on experience with measurement methodologies including Business Intelligence dashboard tools
Strong analytical skills and the ability to think outside of the box
Solid business acumen including a good sense of how a CRM application can be utilized to improve business
An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact
Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
Able to meet deliverables and drive your work to completion within specified timelines
Great communication skills both written and verbal
Able to present ideas and solutions to many audiences including senior management
Can work cross functionally in many areas without being constrained by your job function
Collaborative, upbeat work ethic where you can take ownership and have fun
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