Nielsen is advancing digital advertising with unparalleled marketing effectiveness measurement. We are working with the leading brands, agencies, publishers, and technology providers to shape how they are buying, selling, and assessing advertising across platforms. In a few short years, Nielsen has gone from “The TV Ratings Company” to a true leader in cross-platform marketing performance intelligence and optimization.
Nielsen’s Product Marketing team sits at the heart of this transformation. We are responsible for the positioning, pricing, marketing strategy, and go-to-market execution of industry leading measurement products, including Online Campaign Ratings (OCR), Online Brand Effect (OBE), and TV Brand Effect (TVBE). Our entrepreneurial team of six supports hundreds of client service professionals across the world as they deliver insights to their clients. Our mission is to grow to support all of Nielsen’s products, across both the Watch and Buy sides of the business.
As a Product Marketing Manager, you will be an integral part of driving the commercial support of your focus product – think “CMO.”
Specific responsibilities will include:
Defining the story we want to tell in the marketplace, collaborating with sales and product leaders to develop the positioning, packaging, and pricing for our capabilities and products
Developing, leading, and executing product launches and new feature releases
Working with communications teams to develop marketing plans that effectively tell our story, shaping perception around our key messages and building sales pipeline
Working with our account management and research teams, and with clients, to develop thought leadership / content assets, including case studies, whitepapers, and event presentations
Developing the materials needed by our sales team to close business, including sales decks, value propositions for different audiences, and competitive intelligence; and providing training to ensure they are informed and prepared to win in the market
JOB: Product Marketing PRIMARY LOCATION: San Francisco
ORGANIZATION: Product Leadership, Solutions Marketing team
QUALIFICATIONS
Bachelors degree required, Masters degree a plus
3+ years experience in marketing and/or sales for major B2B technology brands, preferably those focused on digital media and ad tech
Key Skills/Competencies
Understanding of the overall media and measurement/analytics landscape in advertising and marketing trends.
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