Neotys is looking for a Web Marketing Manager in Waltham, MA

[Anonymous]

Position:     Web Marketing Manager
Level:           Manager
Location:     US - Waltham, MA
Scope:         Primary responsibilities include the honing and execution of web marketing strategy including marketing automation (Marketo), SEO, paid search, website conversions and user experience, social media.
 
The Company
Neotys (www.neotys.com) is a leading provider of load and performance testing solutions for web and mobile applications.  The Company’s flagship product, NeoLoad, is geared to meet the specific challenges associated with preproduction load testing web applications for enterprises of all sizes and verticals worldwide.   NeoLoad is a well differentiated solution featuring support for the latest web technologies, a rich set of capabilities to make load testing easier and more effective along with top notch support.  The Company also offers a full set of professional services to assist customers with the design, execution and analysis of load testing campaigns.   These services are delivered by Neotys personnel and a growing ecosystem of partners.
 

Founded	2005
Headquarters Operations	Gemenos, France (near Marseilles) USA and Germany
Employees	50
Customers	More than 1,500
Sales	Products sold directly to end users through inside sales and available through partners for outsourced load testing projects.

 
The Position
The Web Marketing Manager will be responsible for working with the VP Marketing to refine and execute the Web Marketing plan in support of the overall marketing strategy for Neotys. He/she will be responsible for execution of marketing plan elements related to marketing automation, SEO, Google Adwords, website performance and social media and support of awareness and lead generation programs across the Company. This manager will be a key contributor to the Marketing strategy and the Company’s aggressive revenue growth objectives, new product initiatives, and existing product extensions. The Web Marketing Manager will report to the VP Marketing.  Occasional travel to France will be required.
 
Accountabilities:
- Help formulate and drive the web marketing strategy and execution for Neotys including websites, SEO, paid search
- Drive marketing automation strategy and bring Neotys’ Marketo implementation (including nurture programs) to next phase of maturity.
- Execute email planning, writing, implementation and closed loop measurement of both nurture and campaign emails.
- Work with system vendors and Neotys Webmaster Team on deliverability, data management and strategy execution
- Hone and execute the Neotys social media strategy including twitter, linkedIn, Facebook, Neotys blog, youtube, slideshare etc.
- Assist with demand gen planning and execute demand & lead generation programs
- Support sales through reporting, sales tools and training leveraging marketing automation
- Partner with product management and corporate marketing to plan and execute product launches
 
The Candidate
Neotys seeks a creative, innovative self-motivated individual who will create a compelling online and email experience for Neotys prospects, partners and customers. This position requires a high-energy professional with marketing experience who can operate at a rapid pace while maintaining attention to detail. The right candidate will be a technically capable individual with experience in the IT infrastructure/tools market.  He/she will have successfully served as a key “hands-on” contributor to a high-growth software company.
Specific attributes include:

• BA/BS degree
• 3+ years of related product or solutions marketing experience including administering a marketing automation platform (Marketo)
• Experience developing metrics and analytics
• Salesforce.com knowledge
• Exceptional team player with strong communication and interpersonal skills
• Excellent problem solving skills with a flair for coming up with creative solutions to complex problems
• Appreciation for metrics, data and process
• Knowledge of data capture and management strategies preferred (i.e. working with forms and managing data hygiene)
• Expertise with operating all aspects of marketing automation including email, web analytics, database operations, lead scoring (Marketo preferred)
• Expertise and a proven track record successfully marketing b2b software is highly desired
• Excellent written, verbal and presentation skills
• Experience writing technical marketing materials (promotional emails, web pages, landing pages, online ads, adwords ads etc.)
• Experience managing other marketing technologies including SFDC, GTW/ Webex, polls, surveys, etc a plus

 
Education
Bachelor's degree required
 
Compensation
Commensurate with the level of experience and potential effect this executive will have on the Company; Neotys is prepared to offer an attractive base salary, cash bonus opportunity and equity that will provide significant reward for equally significant contribution.

If your profile matches our requirements, please forward your resume together with a letter of application to: rh@neotys.com.