Marketo is hiring a Customer Marketing Specialist in San Mateo!

[Anonymous]

Hi all,

I'm hiring on my team! Please share this with your networks and let me know if you have any great candidates in mind! Thank you in advance!

Marketo Careers - Customer Marketing Specialist (Marketo experience required) 

Key responsibilities: 

• Manage day-to-day engagement with The Marketing Nation Community Members
• Build and execute customer programs and content that help make ‘The Nation’ the destination for our customers and partners
• Collect and analyze customer data to optimize how to drive retention, cross-sell and upsell opportunities across different channels
• Curate content from external and internal resources, including customer created content
• Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
• Coordinate logistics of meetings with MUG Leaders
• Manage all meeting communications for all of our 50+ active groups in Marketo and develop ways to increase clicks, open rates and registrations
• Maintain external and internal communications and promotion of meetings to ensure high participation
• Develop and execute a plan to develop productive working relationships with sales and customer success and regularly engage them in meetings both virtually and in person
• Support MUG Leaders in planning resources and logistics as needed, such as securing Marketo speakers, working with Partners to secure space, food and beverage, etc.
• Develop an onboarding process for current and new leaders to make the program as efficient and automated as possible
• Track and report metrics on communications and develop a plan for improvement over time
• Work with stakeholders to support revenue goals

Required/Preferred Skills:

• Strong Marketo skills; Salesforce experience and Marketo Certified a plus
• Experience with Jive – X Cloud a Plus
• Bachelor’s degree. Emphasis in business, marketing, or related field a plus
• 1+ years of related customer-facing marketing experience
• Excellent writing and communication skills
• Flexible, can-do attitude, with ability to thrive in highly dynamic environment
• Successful experience working with customers to engage them in building their respective group membership and work with them to plan and execute meetings