Interested in learning more? Drop me a note - sierra.summers@gigya-inc.com
Description
Gigya is looking for a Marketo Specialist to oversee inbound lead generation and optimize Marketo campaigns. This person will play a vital role in supporting customer acquisition and nurturing initiatives for Gigya. The ideal candidate is data driven and holds experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, lead scoring and managing integration between Marketo and Salesforce. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.
Marketo Responsibilities
- Setup Marketo lead nurturing campaigns
- Create emails, landing pages, forms and reports within Marketo
- Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences
- Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates
- Ensure inbound leads are being recorded and tracked properly for reporting purposes
Requirements
- Minimum 1 year of B2B marketing operations experience
- Marketo experience is a must
- Experience in all things Marketo including: marketing activities, design studio, lead database and reporting
- Knowledge of ad ops best practices and performance metrics
- Should be able to work independently and manage multiple priorities
- Ability to write convincing emails that resonate with the B2B buyer
- Preferred: Marketo certification
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