https://www.leanplum.com/jobs/1125130/?gh_jid=1125130
About The Role
- 3-5 years relevant experience
- Advanced proficiency in Salesforce.com, Marketo, Excel and relational database technology
- Experience with B2B technology stacks including Bizible, Demandbase, Wordpress, On24 a plus
- Understanding of Account-Based Marketing strategy, segmentation and process
- Entrepreneurial and Collaborative
- High attention to detail and accuracy despite fast turnarounds
- Proactive and visionary and continually asks, “How can I make that better”
Responsibility
- Manage the enterprise marketing lifecycle using tools, data, insights enabling seamless segmentation and high quality, multi-channel campaigns.
- Own, optimize and integrate the marketing technology stack for optimal performance
- Own the configuration, governance and maintenance of the B2B automation using tools like Marketo and Salesforce
- Support email calendar, audience segmentation, build landing pages, forms and email campaigns
- Continually optimize account and lead scoring, tracking and nurture incoming leads
- Connect multiple data points to report on marketing performance and inform channel and program strategy and execution
Benefits
- Competitive Salaries
- Health, vision, and dental insurance
- Unlimited vacation
- Peer bonuses
- Delicious and healthy lunches and dinners
- TGIF happy hours
- Ping pong, darts, and foosball
- Puppies galore
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