The job can be found here: http://www.linkedin.com/jobs2/view/9418989
POSITION SUMMARY
The Marketing Manager will be part of Winshuttle’s marketing team reporting to the Director of Demand Generation. In this role he/she is responsible for implementing the regional marketing plan to help increase Winshuttle brand awareness and enable the company’s partner manager teams/channel network meet their commercial objectives in Latin America and Asia Pac. This position will own and assist partners with the management of events, webinars, multi-touch outbound email campaigns, regional web presence, online marketing, databases, content localization, and more, all within a set budget and timeline. He/she will also help with and research and monitoring of market conditions and competitor data, which will be used to develop, implement and manage the marketing plan. The role is based in Bothell, WA.
ESSENTIAL DUTIES & RESPONSIBILITIES
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Execute regional marketing plan in conjunction with wider Marketing organization.
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Help partners execute their Winshuttle marketing plans.
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Leverage the company’s marketing automation and other tools, strive to implement and share best practice in marketing and project management. Assist the sales teams as needed.
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Track and monitor success and return of all marketing activities and provide input to plan adjustments in order to optimize output for the sales organization and partner network
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Deliver regular analysis and reporting on marketing activities.
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Manage relationships and deliverables of external marketing agencies and other service providers as relevant.
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Budget management
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30% travel required
Specifically also
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Deliver and help partners deliver events and webinars including all planning, scheduling, pre, onsite and post event activities
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Plan and implement and help partners with planning and implementation of regional campaigns and surveys including relevant follow up
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Integrate regionally relevant Winshuttle promotions into marketing activities
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Execute the regional database growth and maintenance plan
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Manage the regional web presence on the partner portal through the Wordpress content management system
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Produce regional content and help with localization of corporate content such as email campaigns, event materials, collateral, digital sales tools etc
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Assist with recruitment of customer references for speaker engagements, video productions, case studies and press interviews
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Manage the regional PR plan if and as appropriate in a sub region
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Leverage the company’s active social media channels such as LinkedIn, Facebook, Twitter and blogs, and perform continual outreach to grow brand awareness.
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Assist in optimizing regional PPC and SEO campaigns, including with the development and implementation of landing pages
DESIRED SKILLS & EXPERIENCE
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3- 8 years B2B marketing experience .
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BA or BS in English, Communications, Marketing or other relevant degree or experience.
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Strong project management / organizational skills; comfortable with numbers; excellent attention to detail.
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In-depth experience with Marketing Automation and CRM tools required. Marketo experience a plus.
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Good English language and writing skills; Ability to effectively communicate information and ideas in written and verbal form.
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Knowledge and understanding of social media platforms and their respective participants (LinkedIn, Facebook, Digg, YouTube, Twitter, Flickr, etc.) and how they can be deployed in different scenarios.
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Good technical understanding of digital analytics and the ability to pick up new monitoring and reporting tools quickly.
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Experience with web content management tools.
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Team player and self-starter in a high-growth environment.
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Excellent ability to build and maintain relationships with colleagues in other departments and time zones, with suppliers and with company affiliates.
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Fluent in English and Spanish. Fluency in Brazilian Portuguese a plus.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
While performing the duties of this job, the employee is regularly required to sit for extended periods of time, operate a personal computer, visually inspect forms, conduct oral communication via telephone and in person, and occasionally lift and /or move up to 20 pounds.
This job description does not imply that these are the only duties to be performed. Employees occupying this position will be required to follow any other-related instructions and to perform any other job related duties requires by their supervisor. To perform this job successfully, an individual must be able to perform each essential duty and meet the physical requirements satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
About Winshuttle
Winshuttle provides software products that improve how business users work with SAP. For customers who struggle with rigid, expensive and inefficient processes that limit their ability to adapt to changing business conditions, Winshuttle has the solution. The Winshuttle Platform enables customers to build and adapt Excel and SharePoint-based interactive forms and workflows for SAP without programming. Thousands of Winshuttle customers have radically accelerated SAP processes, saving and redirecting millions of dollars every day. Winshuttle supports customers worldwide from offices in the United States, United Kingdom, France, Germany, and India. For more information, visit www.winshuttle.com.
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