Marketing & Education Specialist

Not applicable

Marketing & Education Specialist

The American Institute of Architects, located in downtown Washington, DC  is actively recruiting for Marketing & Education Specialist. Our office is centrally located in Washington, DC. We offer competitive pay and a comprehensive benefits package that includes medical, dental, vision, 401k plan with employer match, tuition assistance, flexible spending accounts for health and dependent care, and more.

This is a specialist level professional position responsible for managing the day-to-day operations
of the marketing and education department on the Global Innovation team.  Current initiatives include the product lines of
Contract Documents, Architectural Adventures, AIA ARE prep and any future
businesses.   The position reports to the Director, Global
Innovation Marketing but also supports the Director, Global Innovation

Job Duties:

Marketing– 80%

  • Responsible
    for inputting, executing, tracking, and measuring the success of email
    marketing campaigns using marketing automation system (including database
    maintenance, webinar and in-person event invitations, customer communications,
    upsell/cross-sell emails, and lead nurturing campaigns)
  • Serve as the
    marketing automation and CRM platform administrator: train new and existing
    users, administer and manage licenses, stay abreast of the latest releases and
    updates, manage the vendor relationship
  • Work with
    designer to develop and optimize landing pages to support marketing campaigns
    and generate leads
  • Optimize email
    performance through A/B testing, personalization and content strategy
  • Manage
    prospect and customer databases.
    Maintain data integrity, list uploads, target segmentation, and touch
  • Develop procedures
    to ensure appropriate campaign tracking is in place to provide meaningful
    metrics including, but not limited to, campaign performance, lead performance
    and landing page performance.
  • Identify
    marketplace trends, tools, and technologies that drive online acquisition and
    higher quality of leads.
  • Maintain all Global
    Innovation content on the website.
  • Serve as
    project coordinator for paid advertising and manage lead activity through marketing
    automation system.
  • Coordinate
    logistics for attending industry tradeshows including booth set-up, marketing
    material delivery, budget, and lead initiatives.

Education: -20%

  • Support the marketing
    and promotion of AIA Contract Documents education offerings
  • Assist with the
    communications and development of marketing campaigns to existing and potential
    customers to drive usage and attendance of AIA Contract Documents education
  • Create course
    registration landing pages on marketing automation platform and/or
  • Handle
    registration issues and process refunds for in-person courses and webinars
  • Create and
    update webpages housing recorded webinars and educational resources
  • Assist in
    researching education opportunities at tradeshows and other events

Frequent Contacts:

  • AIA Contract Documents Committee Members
  • Global Innovation Customers
  • AIA National Convention Staff
  • Advertising Firm
  • Other AIA National Component Staff

KSAs and Training and Experience:

  • Must be detail-oriented, passionate about marketing operations and
    demonstrate extensive experience using both marketing automation and CRM
  • 1-3 years of experience in email marketing operations
  • Experience with CRM and marketing automation software (Salesforce and
    Marketo strongly required)
  • Basic HTML knowledge (Preferred)
  • Strong written and verbal communication skills
  • Superior organization skills and attention to detail

Bachelor’s degree in Marketing, Advertising, Communications or Business preferred
with a minimum of 2-3 years of online marketing experience. Association
experience a plus.

Supervisory Requirement:


To apply, please submit resume to