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The Demand Gen Specialist is responsible for the overall demand generation results of the business, systems, optimization and stakeholder management. This role requires deep understanding of demand gen tactics in technology services, strong collaboration and communication skills to work within the Marketing team as well as each of the company’s lines of business, and strong analytical skills to understand drivers, insights and results. You will work with event stakeholders and line of business leaders to craft the messaging and positioning for service and product offerings as they pertain to Valorem’s business. This position is part of the Valorem Marketing team and reports to the Director of Marketing. You work cross-functionally, frequently collaborating with Sales, Operations and LOB Teams. As a Microsoft Partner, you will be interfacing with many Microsoft tools and teams in this role.
You will be the team’s subject matter expert in Marketo, the marketing automation tool. You will assist in the development of innovative marketing programs that drive demand and be responsible for creating them in the automation tool. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into client benefits are crucial. It is your responsibility to continuously improve our strategies as we go to market. As an integral member of the marketing team, you help lead marketing’s efforts to grow our brand, presence and sales opportunities in the marketplace.
PLACEMENT CRITERIA & REQUIREMENTS
These are the traits that we hold in the same regard for all employees, also viewed as performance indicators. Each employee should uphold these attributes as a part of their employment with Valorem.Communication and Interpersonal Skills
Collaboration and Teamwork
Personal Ownership and Responsibility
While performing the duties of this position the employee is regularly required to sit and talk and hear. The employee is frequently required to use hands to finger, handle or feel and reach with hands and arms. The employee is occasionally required to stand, walk, and drive or ride in a motor vehicle. The employee must occasionally lift and/or move up to 25 lbs. Must have the ability to travel, sometimes with short notice.