Marketing Automation Specialist Wanted | Houston, TX

Anonymous
Not applicable

Marketing Automation Specialist Wanted | Houston, TX

Hart Energy is currently seeking a Marketing Automation Specialist to join the digital team. This position is directly responsible for the development and implementation of digital marketing initiatives and programs with a primary focus on email marketing via Marketo. The ideal candidate will have 3+ years' experience working with a marketing automation software (Marketo preferred) building campaigns and programs. In addition this person will design, execute and analyze marketing campaigns and work to continually optimize for improved performance.

Additional Responsibilities
• Assist with transition from Silverpop EMS to Marketo
• Continue developing email marketing best practices and procedures
• Implement new areas of testing and optimization across the email channel
• Building marketing programs within the Marketo platform
• Work with product line marketers to create email marketing strategy that drives demand and engagement
• Troubleshoot email deliverability issues
• Work with internal stakeholders to improve marketing effectiveness (improved messaging, open rates, click-through-rates, etc.)
• Implement standard reporting practices across business lines sharing results and email performance across the business
• Automation of programs for marketing, lead generation and lead nurturing campaigns
• Reduce list fatigue
• Ensure CAN-SPAM Compliance as well as international email regulation compliance
• Other duties as assigned

Position Requirements
-3+ years of email marketing experience plus bachelor's degree in related field
-Hands on experience with marketing automation software such as Marketo, Exact Target, Eloqua, etc. (Marketo strongly preferred)
-Basic knowledge of HTML
-Experience with Salesforce CRM and MySQL/PHP preferred
-Knowledge of usability, cross-browser, and email client issues
-Understanding of web and email marketing standards
-Experience in Photoshop and Dreamweaver
-Oil and Gas Experience a plus

3 REPLIES 3
Anonymous
Not applicable

Re: Marketing Automation Specialist Wanted | Houston, TX

Erik,

What would be the best route of contact?

I would love to explain how Elixiter Marketing Consultants could exceed the expectations you laid out above all for less than the price of a FTE Marketo Admin.

Best,

Justin Bartels

justin.bartels@elixiter.com

(952) 693 6061

Anonymous
Not applicable

Re: Marketing Automation Specialist Wanted | Houston, TX

Greetings Erik,

I'd love to discuss this opportunity with you. How can I reach you?

David Collins

dgcollins11@yahoo.com

Anonymous
Not applicable

Re: Marketing Automation Specialist Wanted | Houston, TX

Just send me an email with your resume David. Thanks and sorry for the delayed response.