Synthio is a dynamic, award winning startup situated perfectly at the intersection of marketing and technology. The world’s largest enterprise marketers and sales professionals rely on us to feed their funnels by harnessing the power of our real-time Data as a Service solution. From, merging non-standard or free-form data into a single usable dataset, to de-duplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every data need of the modern marketer. We even have an automated tool that builds your ideal buyer personas and then finds net-new contacts that match the persona in our global database of B2B contacts.
Think you've got what it takes? Come join the team! Send you resume to: careers@synthiocorp.com
Campaign Execution
- Works closely with the CRM (Salesforce), automation tools (Marketo) and creative assets to develop Demand Generation Programs and execution points
- Creates automated, multi-touch, targeted customer lifecycle digital marketing programs
- Composes email copy for all email campaigns
- Serves as project manager to establish key metrics, and drive campaign execution
- Pulls campaign lists (inside the CRM/MAP/or via the Synthio app) and performs quality assurance checks against the data
- Makes recommendations around possible customer segments to target
- Establishes performance metrics across campaigns
- Delivers campaign reports, dashboard, and other reports on a strict weekly basis
- Executes campaign testing to determine best plan of action; including A/B testing and multivariate testing
- Takes ownership of ALL lead management – inbound/outbound/events/etc
- Builds out all lead nurture workflows and works closely with Content Manager to gather all necessary creative assets
- Works very closely with the sales and business development teams to ensure alignment across all campaign initiatives
- Provides calling/email lists to sales/bdrs to align with marketing initiatives
- Plans and executes webinar strategy and implementation
- Works with Sr. Digital Marketing Coordinator to run PPC campaigns; monitors them daily, and makes recommendations on adjustments (copy, graphics, landing pages, etc) Must have experience with Google Adwords.
Analysis and Reporting
- Delivers reports from CRM and marketing automation systems on a strict weekly basis
- Gathers data from a variety of sources within the company to enhance campaign reports
- Assists team members with complex analytical and ad-hoc requests as needed
- Communicates campaign results and analytical findings effectively to Director of Marketing, sales, upper management, customer success and product teams.
Targeting
- Translates campaign and business goals into actionable customer targeting and segmentation strategies to drive campaign performance
- Develops a deep understanding of segmentation based on personas and the buyer journey
- Conducts data segmentation within marketing automation platform(Marketo) to create targeted workflows for each email campaign deployment.
- Develops a database growth strategy using Synthio app.
Project Planning
- Identifies and documents campaign requirements
- Creates project plans, building out project timelines for each campaign and communicating it to sales
- Identifies assets and resources needed for each campaign
- Implements effective quality assurance processes to minimize mistakes and errors
Qualifications
- Bachelor’s Degree in Marketing, Communications or related field
- Minimum 3-5 years of hands-on e-mail, on-line or marketing automation experience, with a focus on marketing operations and analysis
- Demonstrated experience in deploying email marketing campaigns using Marketo Marketing Automation Platform
- Demonstrated experience in maneuvering through a CRM system (Salesforce.com experience REQUIRED).
- Power user of Excel for in depth reporting REQUIRED
- Ability to deliver projects on time and error free. Good collaboration skills.
- High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment
- Experience in technology industry of B2B industry strongly preferred
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