Marketing Manager: Demand Generation, Solarflare, Irvine, CA
The demand generation marketing manager will direct all demand generation campaigns with a focus on creating, executing, and tracking the success of marketing activities and events using marketing automation tools. The main objectives of the job are 1) to generate an incremental pipeline for existing and new products through a combination of messaging, campaigns, events and other platforms and channels to influence the market and capture qualified prospects. 2) to generate, nurture and further qualify leads that are sales-ready
Responsibilities
Create and develop integrated lead generation and lead nurture programs that deliver qualified leads to the sales CRM pipeline
Develop the campaigns, execution steps, and content requirements, reporting templates, and supporting systems management
Develop and track metrics (aka key performance indicators or KPIs) to measure the success of the programs
Work collaboratively with inside sales and channel marketing to hand off warm, nurtured leads to the worldwide sales teams
Use marketing automation (e.g. Marketo) to develop, implement, track and optimize the company’s marketing campaigns across all platforms and channels. Platforms and channels for customer touch points include the Solarflare web site, tradeshows, customer events, email, webinars, social media, and search engine marketing, etc.
Requirements
3-5 years of experience in demand generation, product marketing, channel marketing
Demonstrated experience using the Marketo marketing automation system to manage lead generation campaigns. Marketo certification highly desired, if not required
Demonstrated experience leading and managing marketing database, email, event marketing, social media campaigns
Go-to-market development plan capabilities –including successful launch planning, positioning, and execution
Demonstrated ability to work cross functionally with sales and marketing
Strong analytical/quantitative skills and data-driven decision making
Excellent written and oral communications skills
Strong organizational skills and ability to meet deadlines in a fast-paced environment
Location of job: Solarflare HQ in Irvine, California Contact: Nora Kassem nkassem@solarflare.com
About Solarflare Solarflare is the leading provider of application-intelligent networking I/O software and hardware that accelerate, monitor and secure network data, and is the pioneer in high-performance, low-latency 10/40GbE server networking solutions. The company's products are widely used in scale-out server environments such as electronic trading, high performance computing, cloud, virtualization and big data. Solarflare's software and hardware are available from leading distributors and value-added resellers, as well as from Dell, HP and IBM. Solarflare is headquartered in Irvine, California, and operates R&D facilities in Cambridge, UK and New Delhi, India.
.png)