If you or someone you know is interested in an amazing opportunity to join a great company in the general NY/NJ/CT - area please apply or forward the job description.
Growing digital team adding more marketing automation specialists - that will consult with internal business groups to develop demand generation programs, Email, landing pages, analytics or technical marketing solutions as they relate to lead generation, nurturing and scoring for the businesses and/or product lines. Manages requirements gathering and project planning for campaign and program creation of digital demand generation. Main project lead to recommend strategies and tactics to reach audiences, map emails, and build prospect and customer journeys. Analyzes, defines and documents requirements for development, workflow, logical processes, development environments, interfaces with other systems, internal and external checks. Contributes to creation of standardization of development methodology. Works with internal business partners and technology to deliver compelling campaigns that resonate with our target ideal prospects and clients. Analyzes data and provides recommendations to address and resolve marketing issues for the businesses. Manages email coding, testing and implementation. Creates time tables and project plans. Analyzes and estimates feasibility, cost, time, and compatibility with hardware and other programs. Takes lead for establishing, implementing and monitoring 'best practices' for marketing automation development methodologies and tools. Proposes innovative, creative technology solutions. Having No direct reports, provides guidance to less experienced staff. Leads projects to include assigning work and monitoring quality and completion. Manages to approved budget, submits expenses. Experience with Marketo is required (certification preferred), and knowledge of Google Analytics, Salesforce & Exact Target is preferred.
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