Job Description:
Rimini Street, Inc., the world’s leading independent provider of support for enterprise application software, seeks an Email Marketing Manager resident in ourPleasanton location.
Our company is currently privately held with plans to become a public company. Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.
Position Summary
As the Email Marketing Manager, you will be responsible for owning, developing and executing all of Rimini Street's B2B email marketing programs through our marketing automation tool. You are experienced, driven, and creative in your approach to acquisition and retention, with a strong track record of building ad hoc and nurture campaigns that recipients open and respond to.
You will work with various cross-functional and global teams to develop impactful emails that will help with our product roadmap and brand initatives. Please note that this is NOT a team management position.
Essential Duties and Responsibilities
- Owns the planning, design, layout and execution of all email marketing programs.
- Manage company email lists, by performing list pulls, list hygiene and segmentation.
- Works with cross functional teams and owns the planning, development and execution of the team’s requests.
- Owns the planning, development and execution of Marketo improvement programs.
- Regularly optimize the design, content, targeting, and messaging of email marketing programs.
- Design modern responsive design email templates.
- Utilize aggressive testing to maximize campaign performance and isolated campaign-driver effectiveness.
- Proactively identify new and innovative opportunities to automate processes within campaigns.
- Prioritize projects, set expectations, formally document objectives and program plans, initiate and manage programs, and report progress regularly.
- Work with cross functional teams to establish efficient workflows and continuously improve implementation processes.
- Continually research and seek out more effective processes to improve overall programs and be able to effectively drive new initiatives successfully and efficiently through to conclusion.
- Regular A/B testing for audiences, content, and timing. For instance, every email we send contains Subject Line tests at minimum.
Additional Duties and responsibilities
- Continually research and seek out more effective processes to improve overall programs and be able to effectively drive new initiatives successfully and efficiently through to conclusion.
- Work with Campaigns Manager to develop efficient translations process.
Qualifications/Skills/Experience:
Minimal Qualifications Location
Education
- Bachelors degree required; Major in marketing or communications preferred
Experience
- 3-5 yrs. experience in email marketing
- 3-5 yrs. Experience in Marketing Automation Tool.
- Marketo experience is a plus.
Skills
- Ability to multitask and work in fast-paced changing environment
- Hard working with a strong desire to learn and a can-do attitude
- Organized and detail-oriented, and possess a 'sense of urgency' to ensure deadlines are met
- Self-motivated to go above and beyond set duties and improve the quality of work
- Familiar with Salesforce.com
- Hand on experience with Microsoft Office (Excel, Word, PowerPoint)
- Self-motivated to go above and beyond set duties and improve the quality of work
Desired Qualifications
- HTML/CSS knowledge required; familiarity with JavaScript is a plus.
- Experience with Salesforce.com
To apply, please find the posting on our website at: Careers at Rimini Street
You can also send your resume to: mkaranam@riministreet.com
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