Konica Minolta is looking for a Digital Maketing Specialist with a focus on Marketing Automation in our US Headquarter office Ramsey, NJ.
Position Objectives
- Use Marketing Automation to build and execute marketing campaigns, reports and dashboards
- Test and optimize campaign elements prior and during launch for increased conversion rate
- Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
- Work closely with marketing groups to deliver best performing digital content
Essential Duties & Responsibilities
- Build and constantly improve email marketing strategy
- Build programs and campaigns that include all relevant digital content
- Identify opportunities for content development based on best performing content
- Build innovative programs with multiple touch points
- Create monthly, quarterly and ad-hoc reports at the request of the business
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