Blue Star Tec is looking for an experienced Marketing Manager to assist with lead generation, lead nurture and improved Marketing and Sales Alignment. The role will be responsible for building out our email marketing program as a key component of Blue Star’s acquisition and retention channel. You will help shape the direction for email marketing at Blue Star by defining new audience segments, developing new campaigns, and establishing a system for iterative testing. This is an incredible opportunity to establish a powerful new marketing channel and build valuable customer relationships.
Responsibilities:
- Develop and execute a marketing plan aligned with company growth objectives for net-new customer acquisition, customer growth, and retention
- Apply our marketing strategy to raise product awareness and encourage new and existing customers to buy
- Own marketing automation platform to plan and execute email campaigns including manage unsubscribe lists, QA and test emails, and integrate data sources.
- Strategize, develop, and manage digital marketing campaigns alongside marketing team and CEO to deliver qualified leads
Requirements:
- Experience with a marketing automation tool, preferably Marketo
- Experience with Technology Solutions Providers Space or tech, preferably ConnectWise
- Expertise in developing trusted relationships with coworkers, customers, vendors, contractors, and other business professionals
- Results-oriented with a collaborative attitude
- Bachelor’s degree in marketing, advertising or business administration
About Blue Star:
Cited by Inc. magazine as one of the 5000 fastest-growing, privately held companies in America in 2015, Blue Star Technology is an IT Managed Services and Security Provider that transcends the typical and transforms companies of all sizes throughout the Midwest. The firm is headquartered in Bloomingdale, IL, with SSAE 16 certified SOC 2 Type II data/hosting centers in Schaumburg and Oakbrook, IL.
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