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Bond builds technology that helps people be more thoughtful by enabling them to send beautiful handwritten notes from their computer or phone. We craft digital apps, high-quality stationery, and custom robotics to empower personal communication in a digital age.
At Bond, the Digital Marketing Manager owns our marketing automation tools and processes. You’ll play a key role in implementing, optimizing, and reporting results on our marketing campaigns. Working with the marketing team and other cross-functional teams, you’ll play a crucial role in help Bond acquire B2B and B2C customers who want to be more thoughtful.
Responsibilities
- Own and optimize the buyer journey through a variety of touchpoints including emails, content, landing pages, and website
- Own every aspect of Bond’s marketing automation platform at Bond, including potential integrations with other systems
- Collaborate with internal teams to contribute to campaign ideation (so you have background on what you’ll be implementing)
- Work closely with Data & Analytics analyst to measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop and execute marketing nurturing programs to generate leads for our B2B products and acquire/retain customers for our B2C products
- Ensure all assets and resources needed for projects are accessible to all teams
- Make recommendations on process and technology to deliver on customer and business needs
- Keep customer and prospect data clean and organized
- Ensure lead scoring and lifecycle tracking best practices are implemented and followed
Requirements
- BS/MS degree in marketing related field or equivalent experience
- Proven proficiency with marketing automation platforms like Marketo
- Experience with Salesforce reporting
Nice to haves
- Proficiency in Google Analytics
- Proven proficiency with WordPress or similar CMS
- Basic HTML, CSS and javascript knowledge
- Working knowledge of Agile development practices
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