Demand Generation Marketing Manager
Use your considerable marketing automation skills to drive leads and sales for GoAnimate
Overview
Making a video shouldn’t be a drag. It should be drag & drop!
GoAnimate is a cloud-based animated video creation tool whose mission is to enable businesses and schools to make videos – quickly, easily and cost-effectively.
Position Summary
We are looking for a Demand Generation Marketing Manager to drive the demand creation activities that will help us continue to accelerate our dramatic growth. As part of a dynamic and growing marketing team, this individual will execute on the overall demand generation strategy with direct accountability for increasing marketing-qualified leads for our enterprise accounts team and sales in our SMB market.
Responsibilities:
- Manage day-to-day execution of demand generation planning efforts, including helping to form overall strategy, producing lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
- Manage data integrity in our marketing automation platform, identify optimization and growth opportunities and areas for additional investment
- Work with the team to implement content marketing strategy and tie digital advertising initiatives into the marketing automation platform
- Continually monitor and assess campaign and program performance, determine why programs failed or were successful
- Generate reports from our marketing automation platform
- Make and implement recommendations for optimization and growth
- Coordinate and communicate with key marketing and sales teams, executives, and external parties
Experience:
- 5+ years of experience in demand and lead generation in B2B software, preferably SaaS companies
- Offline and online marketing programs, including email marketing, online and offline advertising, events, and outbound marketing
- Strong analytical and quantitative skills
- Experience with A/B testing and optimization of existing marketing programs
- Strong writing and copy editing skills – particularly as it relates to email and web copy
- Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships
- Experience with Marketo, SFDC, and other marketing tools
- Expertise with video creation and web design and production is a plus
EducationBachelor’s degree from a leading university is preferred. LocationThis is a full-time position based in our San Mateo office. Compensation and Benefits
- Competitive base salary + bonus + equity
- Excellent health, dental and vision insurance
- Transportation assistance
Please send resume to stacy.adams@goanimate.com
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