Demand Gen & Email Marketing Specialist - Boston, MA - WegoWise

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Demand Gen & Email Marketing Specialist - Boston, MA - WegoWise

Email Marketing and Demand Gen Specialist Job | WegoWise  - Fill out job application here!

Our mission is to drastically reduce energy and water usage wherever people live and work. We’re growing rapidly and having a real impact.

We are a progressive company with strong values where new ideas and creativity are encouraged. We care deeply about the growth and happiness of every member of our team, because we know that people work best when they truly enjoy their work environment.

What we’re looking for

WegoWise is seeking a new Email Marketing and Demand Generation Specialist to join our marketing team and help us reach new customers and markets.

You will apply your email marketing, demand generation, SEO, and paid marketing knowledge to help us grow awareness, nurture existing contacts, and ensure our sales team gets the best quality leads to work with. Our marketing team has a meaningful impact on the growth of our business, and also contributes to our mission of improving the environmental sustainability of buildings. This position reports to WegoWise’s Marketing Communications Manager.

Our ideal candidate

2-4 years of marketing experience (at least part of that in B2B) in email marketing, lead nurturing, marketing automation, and/or web analytics

Proficient with marketing automation and measurement technology (HubSpot/Marketo, Google Analytics, etc.)

Past experience with data-driven SEO analysis and optimization

Excellent writer and communicator (in both written and verbal form)

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more)

Experience in a fast-paced startup environment where roles, markets, and processes are constantly evolving is a plus

You are a nice person

What you’ll get to work on

Create and manage email lists and campaigns, including calls-to-action, forms, and emails

Craft landing pages and lead-gen forms for our content to distribute through relevant organic and paid programs

Segment lists based on behaviors, audience segment, etc.

Measure results and optimize the nurture tracks for these segments to convert leads to customers

Manage SEO for the company

Manage organic and paid search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions

Manage the strategy and execution of all paid marketing efforts

Collaborate with marketing teammates to maintain a consistent brand voice and message across all campaigns

Collaborate with teammates on the Design, Development, Sales, and Client Management teams

Competitive salary and great benefits

We treat our employees well.
Health and dental insurance, stock options, generous vacation, commuter benefits, professional development, and more.

Flexible work environment.
This position is based in our downtown Boston office. Want to work from the office some days and from home other days? No problem!