Email Marketing and Demand Gen Specialist Job | WegoWise - Fill out job application here!
Our mission is to drastically reduce energy and water usage wherever people live and work. We’re growing rapidly and having a real impact.
We are a progressive company with strong values where new ideas and creativity are encouraged. We care deeply about the growth and happiness of every member of our team, because we know that people work best when they truly enjoy their work environment.
What we’re looking for
WegoWise is seeking a new Email Marketing and Demand Generation Specialist to join our marketing team and help us reach new customers and markets.
You will apply your email marketing, demand generation, SEO, and paid marketing knowledge to help us grow awareness, nurture existing contacts, and ensure our sales team gets the best quality leads to work with. Our marketing team has a meaningful impact on the growth of our business, and also contributes to our mission of improving the environmental sustainability of buildings. This position reports to WegoWise’s Marketing Communications Manager.
Our ideal candidate
Proficient with marketing automation and measurement technology (HubSpot/Marketo, Google Analytics, etc.)
Past experience with data-driven SEO analysis and optimization
Excellent writer and communicator (in both written and verbal form)
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more)
Experience in a fast-paced startup environment where roles, markets, and processes are constantly evolving is a plus
You are a nice person 
What you’ll get to work on
Craft landing pages and lead-gen forms for our content to distribute through relevant organic and paid programs
Segment lists based on behaviors, audience segment, etc.
Measure results and optimize the nurture tracks for these segments to convert leads to customers
Manage SEO for the company
Manage organic and paid search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions
Manage the strategy and execution of all paid marketing efforts
Collaborate with marketing teammates to maintain a consistent brand voice and message across all campaigns
Collaborate with teammates on the Design, Development, Sales, and Client Management teams
Competitive salary and great benefits
We treat our employees well.
Health and dental insurance, stock options, generous vacation, commuter benefits, professional development, and more.
Flexible work environment.
This position is based in our downtown Boston office. Want to work from the office some days and from home other days? No problem!
