VARIDESK is hiring an Email Marketing Automation Manager, based in the Dallas/Fort Worth metro area (not remote). Marketo talent preferred. Learn more and apply at:
https://varidesk.hrmdirect.com/employment/job-opening.php?req=815918&&&jbsrc=1025
Dallas User Group
VARIDESK is GROWING and we need a talented individual like you on our team!
Who YOU are:
- Manage the end-to-end email and automation program, from initiating new emails with the creative team to building, testing, deployment and reporting
- Own the Marketo environment and serve as the primary Marketo Administrator
- Define, implement, and maintain marketing automation best practices including database management, optimization, data quality, hygiene and troubleshooting
- Develop and execute components in Marketo, including automated touchpoints for each stage of the lead lifecycle, outbound campaigns, forms, etc.
- Understand the bi-directional data structure between Marketo and CRM (NetSuite); work with NetSuite admins on coordination of data sync
- Work with various business teams to understand processes and optimize system configuration
- Establish and maintain data quality through weekly reporting
- Support corporate sales team with one-to-one prospect/client emails
- Conduct A/B testing for optimization; regularly track and report on all email/automation efforts
- Manage email templates and HTML development, when necessary, including working with developers and QA
- Ensure compliance with spam and privacy laws in various regions (primarily US, Canada, Australia and the EU)
- Explore new methods for list growth
- Liaise with our automation/email agency partners
Why VARIDESK:
- Comprehensive Health Plans
- Healthy Foods and Snacks
- Wellness Program and Insurance Premium Discounts
- Enhanced Paternity / Maternity Programs
- Three weeks of Personal Time Off a year
- Offsite Events and Happy Hours
- Nicotine Free Workplace
Who WE are:
- A growing company ranked #1 by SMU as the fastest growing company in DFW
- An active culture, we promote health and wellness (onsite gym, healthy food selections in the breakroom, weekly boot camp, weekly yoga, etc…)
- VARIDESK has a balance between work life and home life, sedentary activity, sitting and standing for all employees
Qualifications:
- 3+ years managing marketing automation programs from strategy to execution and reporting
- 2+ years working with Marketo, Pardot, Hubspot, or similar marketing automation platforms (strong preference for Marketo experience)
- Experience with platform-to-CRM integrations
- BA/BS in marketing, business and/or ecommerce or other
- Experience building customer segments
- Proficiency in reading analytics and creating programs based on data
- Some experience with NetSuite preferred
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