Content Marketing Editor position open in Nashville

[Anonymous]

Content Marketing Editor

Job Summary:

Comdata is seeking a Content Marketing Editor to oversee and enhance all marketing content initiatives to encourage customer engagement and foster industry leadership. This individual will develop their own high-quality content as well as build an effective, results-driven content strategy.

Job Responsibilities:

• Map out a comprehensive, integrated, cross-channel content strategy that supports both short and long term marketing and communication initiatives

• Create a functional content calendar and manage its execution

• Manage PR outreach and media relation initiatives, which includes writing and distributing press releases and managing media lists 

• Write original, engaging, SEO-optimized content for marketing initiatives, including company blogs, landing pages, press releases, case studies, white papers and other print and digital collateral

• Manage and write customer email communications, which may include product updates, eNewsletters, event promotions and more

• Manage and write internal associate email communications, which may include product updates, policy changes, training opportunities, event promotions, charitable campaigns and more

• Edit all content to ensure it is grammatically correct, fact-checked, and consistent with brand style/tone and is search optimized for its channel

• Post product updates, system maintenance notices, bank holidays and more to our client-facing online platform

• Be the primary content owner for the company intranet using SharePoint to update policies, corporate events, announcements, benefits, lunch menu and more

• Lead communication efforts for sales meetings, employee retreats and client conferences

• Manage promotional office signage containing announcements

• Help facilitate customer and internal associate webinars using GoToWebinar

• Develop efficient systems and outline best practices for content creation, editing, distribution and maintenance

• Conduct tests, gather data and analyze results to gauge content effectiveness and make informed decisions to improve strategy

• Leverage market data, competitive audits, surveys and internal brainstorming to develop content themes/topics that engage and educate audiences to generate leads and establish reputation as a thought leader

• Stay up to date on the latest in commercial payments, SEO and content marketing best practices

• Assist with marketing functions including social media efforts, event execution, photo management, demand generation and website updates

• Work with manager and outside agency on marketing collateral needs

Job Qualifications:

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or similar

• 3+  years creating engaging content across various channels and media

• Must possess experience with content management systems for email and websites

• Must have previous experience in creating and managing an editorial calendar

• Demonstrated knowledge of SharePoint

• Proficient in Microsoft Office (Word, Excel, PowerPoint, etc.)

• Google Analytics knowledge preferred with experience in making data driven conclusions

• Experience with Percussion CM1, MyEmma, Survey Monkey, Vocus, Marketo, Salesforce and Google AdWords preferred

Comdata/SVS is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status or disability.

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About Comdata

Comdata Inc. is a leading business-to-business provider of innovative electronic payment solutions. As an issuer and a processor, the company provides fleet, corporate payment, healthcare, virtual card, and prepaid solutions to over 30,000 customers. Comdata’s SVS division is a global gift card and loyalty innovator that manages over 600 million cards and processes over 1 billion transactions from over 45 countries and in 26 currencies worldwide every year. Founded in 1969 and headquartered in Brentwood, Tennessee, a Nashville suburb, with more than 1,200 employees globally, Comdata Inc. enables over $60 billion in payment volume annually.