Universal Landing Pages

[Anonymous]

We would like to have Landing Pages live in the Design Studio that can be used for multiple different programs.  The benefit of this would be time saved and consistancy.  If we were able to build the Landing Page (not a template) and have it stored in the Design Studio, we could then attach it to different campaigns for trackability.  When an edit or change needs to be made to the Landing Page (which we often have), you don't have to go into each campaign and make the changes individually.  The change can be made in the universal Landing Page only once, similar to making changes to a form or image in the design studio.

Thanks!

[Anonymous]

Hi Toni,

I use this tactic for adding leads to campaigns in SalesForce dynamically based a URL paramter in the link they click to arrive on the landing page. It allows us to use the same landing page, but push leads into different campaigns based on where they came from. It works really well for us and has saved us from having to create lots of duplicate pages when the only difference is really lead source.

http://community.marketo.com/MarketoResource?id=kA650000000Gto6CAC

Hope that helps!

[Anonymous]

Just be sure you aren't trying to have great SEO on these pages before you start this process!