Support for mobile-enabled landing pages

Anonymous · ‎04-26-2012

We really need Marketo to provide better functionality with regards to mobile-enabled landing pages. A series of mobile-sized landing page wireframe templates would be a good starting point.

So many of our prospective customers are accessing our sites via smart phones, and with Facebook's forthcoming mobile ad platform soon to go mainstream, 'mobile-sized landing pages' seems to be a big missing piece in the Marketo jigsaw.

What are Marketo's plans in this area?

Anonymous · ‎05-27-2014

Any updates on this for landing pages?

Anonymous · ‎09-30-2014

This is really necessary. We noticed that a lot of our email marketing is read during not regular workign hours. after 5pm or durign the weekends. Most of the action is from mobile devices. We can work with mobile friendly emails but the landign pages are a different matter.

The overall way to build landing pages in marketo is very graphical but it is not responsive at all. We decided to use our CMS (WordPress) to create responsive landing pages and use the form 2.0 embed code for the forms. It works great.

It will be ideal if Marketo improves the landing pages to allow responsive design. I will actually prefered to have preset grids so people can place content in defined boxes that will act responsive.

Anonymous · ‎10-27-2014

"We have plans for mobile optimized email and landing page templates. The correct template/content will display, depending on the device being used to view this information." -Quoted by Marketo in 2012 toward the top of this post.

It's 2014. Mobile optimization, not only for landing page, but for email in general, is a necessaity, and not something we should have to code ourselves, but a natural part of ALL templates. It is not difficult. My company does it for all of our customer-facing emails, and yet Marketo thinks it takes all this work and is too difficult that even after years you're still ignoring that EVERYONE is demanding this?

This is an immeidate need.

Anonymous · ‎12-16-2014

Has there been any further development on this? We would like to roll out more landing pages, but the design studio set up for it is already so clunky. There is nothing mentioned about making the page responsive/mobile optimized in that area at all.

Anonymous · ‎02-10-2015

YES please

Pierce_Ujjainw3 · ‎04-16-2015

I wanted to introduce everyone in this idea to Knak, a new product that we launched yesterday at the Marketo Summit.

Like all of you have pointed out, a major issue that all of our clients have is building responsive templates. We have been building custom responsive templates for our clients for the past 2 years. We've built over 100 templates for various clients like Trend Micro, Amdocs and others.

However, we wanted to put the control in the Marketers hand. Why should you have to spend thousands on every template, and wait for weeks while you go back and forth between designers and developers?

That's why we developed Knak.

Knak makes creating responsive Marketo email and landing pages, simple. Like most marketers, I do not know how to code, and I don't plan on learning. However, with Knak, I can quickly and easily create a responsive email or landing page template that is customized for my brand, with my colors, logos and social links, with no coding required.

These templates can then be put into Marketo, where they are fully editable in the Marketo editor. We have tested all our templates extensively in Litmus and Email on Acid, so you can be sure they will look perfect regardless of the device or email client.

We received great response from the Marketo community from pretty much every Marketer we showed this to over the last 3 days, and have almost 100 users using it to build their templates already.

I would encourage all of you to try it out today, for free, at www.knak.io - and let me know what you think!

Anonymous · ‎04-16-2015

Pierce, do you know when the landing page templates will be available? That's one of Marketo's weakest points. Would be great to have support in this area.

Pierce_Ujjainw3 · ‎04-16-2015

Hi Runjini,

We already have a solution for responsive landing pages in Marketo, for both tokenized and WYSIWYG. However, at this point in time we can only do them the 'old way' which is a custom job with our designers + developers.

However, we are working hard to build that same functionality into Knak, and we plan to release our responsive design Marketo landing page templates by the end of May.

I'd still encourage you to try out building the email using our tool (for now), as it will be a very similar experience for landing pages.

Dan_Stevens_ · ‎04-16-2015

Pierce, have you tested these templates in Outlook - specifically when users have adjusted their windows scaling settings? We, too, have developed responsive templates - but since Marketo is stripping out the code that fixes the issue when a user has their windows scaling set to anything above 100%, they do not work properly. I tested these same templates in Campaign Monitor, and they worked beautifully. See the idea I posted here (where Marketo has indicated they are working on a fix for stripping out this code - just unsure if this fix will resolve this issue): https://community.marketo.com/MarketoIdeaDetail?id=08750000000KIxJAAW

Pierce_Ujjainw3 · ‎04-17-2015

^ hey Dan. Yes, we have tested them all in Outlook, and they all work perfectly. We use Litmus, which tests on the following clients:

We know that Marketo removes conditional commenting that is required for Outlook, so we have other workarounds to make sure our templates render properly. I'd encourage you to try one out, you can try your first one free at www.knak.io