SPAM

[Karin_Edmondson]

It would be nice if Marketo would report which emails are marked as spam.  I found this report from a different company that shows the # of "marked as spam" in a campaign.

Marketo could but it in the email stats:

Please consider this because it would give more insight into what is happening with campaigns.
Thanks,
Karin

[Anonymous]

Hey Karin,

Do you mind me asking what software you were using to get that report?

Thanks,
B

[Karin_Edmondson]

I am not using that software. 
I did some searching on the internet for spam/complaints and this graphic came up.
The articles I was looking at:
http://www.businessinsider.com.au/what-happens-when-you-mark-emails-as-spam-2014-6
My search on google = "marked as spam report" and then I went to images.
Let me know if you have any other questions,
Thanks, Karin
 

[Dan_Stevens_]

We used to use Campaign Monitor (which is where this dashboard was produced) - they have some incredible reporting capabilites.  Including the ability to do a deep dive on any metric to see who's behind those numbers.  I'd love to see these capabilities built into Marketo reports/dashboards.

[Michelle_Tizian]

I used Emailabs a long long time ago and they had a similar dashboard that shows the unique opens, and those who marked the email spam.  

[Anonymous]

It would be very helpful to be able to view spam complaints by email or program.  I have used other systems that were able to provide this information, and it was very helpful to be able to view how many Leads/Contacts were lost due to a specific email-unsubscribes only tell half of the "stop emailing me" story.

[Anonymous]

This is a fantastic idea!

[Justin_Cooperm2]

https://community.marketo.com/MarketoResource?id=kA650000000GtqCCAS
You can use this for the time being.

Remember that this number won't be entirely accurate because for services like Gmail there is no way to report this at the lead level (their feedback loop does not identify the address that marked the message as spam).

Justin

[Karin_Edmondson]

Thanks Justin,
but shouldn't the email suspended = "true" and a cause contains "spam" or code "554" be included in this?

Let me know if I am missing something here.  Your smart list produced only 77 in my database - the above produced much more.
Thanks,
Karin

[Justin_Cooperm2]

The list you setup will give you leads who had an email bounce because of a spam blocker.

The list I setup will give you leads that marked an email as spam via their email client (and consequently reported to Marketo through an FBL).

[Karin_Edmondson]

Justin:
Thank you for clarifying this.
Awesome Information,
Karin