We have a landing page used across our Marketo instance that utilizes dynamic content to deliver localized content for each of our user segments. I recently received a report internally that the dynamic content was not working, and that all leads were receiving the same Default content.
After some minor heart palpitations, further testing, and a little help from Marketo support (thanks Rob!), we learned that you cannot test dynamic content using the Sample Email function. Instead, you need to create dummy leads in each of your segments, send each of them live emails, and make sure for each test your browser has been cleared of cookies so the right content resolves.
It would be great if sample emails linking to Marketo landing pages with dynamic content could more accurately mirror production, or include some functionality to walk testers through the process they are seeing. Ideally the sample email would contain a link that will launch the landing page with some kind of guide to explain that it contains dynamic content, with some interface to cycle through each variation on the page.
The more we can do to guide our users through these testing processes, the better - it will save us time in training, internal support, and provide a little more peace of mind.
Thanks for reading, happy to clarify anything above.
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