Send emails based on local times

[Anonymous]

Can you add a feature that would allow us send email based on receivers' local time zones under the "schedule tab" without creating programs?

[Aslihan_Ayan_Ha]

Any progress on this?

[Anonymous]

This is really a musty have especially for our national and global clients. 

[Anonymous]

Agreed - Marketo can we please get a status on this? This is a daily headache for our team.

[Andy_Varshneya1]

As a temporary workaround while they work on this, you can build a segmentation based on states and countries and which time zone they fall into, and then add the send and wait steps in a template.

Segmentations (soon to be expanded to APAC also):

Part of the email flow in the template program:

[Anonymous]

Hi Graeme.

Instead using multiple campaigns you can define in the Flow using the wait steps & add choice of a single campaign, if you are running a single content at the time.

[Emily_Poulton1]

This is pretty neat!

How is it working for you?

So just to clarify, you schedule at the earliest timezone, eg GMT +3 in your case, and then you add the wait steps?

[Andy_Varshneya1]

It's working pretty well. I haven't heard any complaints from any of the email marketing folks.

Building it into a template has also made it easy for them to clone and avoid any mistakes or hassles.

[Emily_Poulton1]

Carolanne Maksimowicz​ - this could be useful for your webinar programs

[Rachel_Egan]

Ryan Baker​ Eric Calderon​ this might be helpful for us. I might try it with our launch next week.

[Rachel_Egan]

Hey Andy, This is an awesome solution! Do you mind sharing the smart list logic for your GMT segmentation? Do you have a "Timezone" field? Did you use tables from something like Data.com or another website? My team loves this idea and we'd love to get it implemented ASAP. Any help/insight you can give us would be much appreciated!