Option to Text Only Emails

Benjamin_Lillie · ‎02-07-2011

We would like to have the option to send text-only emails as a blast, due to issues with deliverability with HTML, as well as to make an email look more authentically like a sales email. I'm aware that this would effect our ability to see opens in reporting, but it would still be good to have this option.

Anonymous · ‎02-17-2011

Yeah, even if there is an included text version the client ignores it. But if there is not HTML version and just a text version then the client would read/display just the text version. And really our goal, interestingly enough, is to move away from HTML and more to text. We think that our targets now view pretty HTML emails as automated and not real and they are less likely to view them. So it'd be nice to have a text-only send feature.

As for the tracking image... yeah, everyone wants to know opens but you are right, it's a sketchy science and I could do without it all together. Just having that numbers creates expectations when what we really care about is clicks and conversions, not just eyeballs on words.

As for shorter urls... always.

Anonymous · ‎05-09-2011

God yes. We need to do this because lots of government agencies and universities won't even accept HTML emails, period.

Anonymous · ‎05-09-2011

NA

Anonymous · ‎05-25-2011

I NEED TEXT ONLY EMAIL. HTML IS NOT A SUBSTITUE

Anonymous · ‎05-26-2011

Marketo: Why is this a "Maybe someday"?

Seriously, this can't be difficult.

A) You already have the text version.

B) It's just a true/false check.

C) And you only need it in a few places - perhaps as few as one place - the flow action.

I know it's not glamorous, in fact it's a step back in time. It's something that should have been there from the beginning. But it's really, really, really important for email deliverability. This is much more important than stuff "we like" like field sorting, object renaming, etc. That stuff is more complex and has absolutely nothing to do with lead conversion and revenue.

Why is this not on the product roadmap for immediate release? Why is this not important enough to merit your attention?

Anonymous · ‎06-09-2011

Good Option to have. Please add

Anonymous · ‎06-09-2011

Good Option to have. Please add

Anonymous · ‎06-16-2011

We'd like to push to text only emails as well as we have similar feelings to those already stated in this thread.

Let's get this feature in there sooner rather than later.

Anonymous · ‎06-28-2011

subscribing

Anonymous · ‎08-09-2011

I agree with Alex S – we send a lot of emails to government agencies and universities that won’t accept HTML emails. A true text only email is needed.