Need a help article on transitioning existing programs to an engagement program

Need a help article on transitioning existing programs to an engagement program

The Engagement Program deep dive covers building new engagement programs (including nurture) from scratch, but I don't see anything about transitioning an existing program into a new Engagement Program.  It would be nice to have a help article or video about this that answers questions like the following.
  • After I add my nurture programs to the Engagement program, how do I ensure that the existing nurture program members are added to the Engagement Program and the next email in the series will be sent to them at the correct time interval since their last email?  Also, how do I ensure that leads don't continue to run in the old programs?
  • How do I add those nurture program members that are in the exhausted content list to that status in the Engagement Program?
  • How do I ensure that my email stats from previous nurture program sends are combined with the email stats from the new Engagement Program?
  • How do I ensure that previous nurture program status values are transitioned to the new Engagement Program?
  • If a program is added to the Engagement Program, can it have new members added to it that are not in the Engagement Program and it will still operate as before?
5 Comments
Michelle_Tizian
Level 10
Elliott I'm so glad you posted this.  Now that we have the Engagement Program, I'm holding off on migrating some of the complicated lead nurture campaigns that we have because I'm not sure how to do it.  
Anonymous
Not applicable
Exactly - In lieu of more practical examples, I'm waiting for the wild and crazy Marketo users like Adam Waterson to identify all the problems before I start ;0)
Michelle_Tizian
Level 10
The strange thing is, now that my boss has seen the engagement module, she doesn't have our existing lead nurture campaigns in mind.  Since we'll only have access to 4 engagement programs, she wants to do a company awareness type nurture, sponsorship, advertising, and one publication lead nurture campaign.  I guess I'll have to go with the flow. 
Anonymous
Not applicable
I'm working on a Traffic Cop to CEE document.  If you are interested in the first version of the document, send me an email (cheryl@marketo.com)

Thanks,
Cheryl
kh-lschutte
Community Manager
Status changed to: Under review