It would be great to have a ‘multi-link function’ in order to track and report on multiple links in a single email more conveniently, without having to use smart lists for each link individually.
If multiple links in an email go to the same location, and you want to know which performs the best, you can add a different querystring parameter to the links that go to the same URL and they will be differentiated in the Email Link Performance report as in the following example.