Modify preheader text in emails

[Anonymous]

Email clients usually show a preview of an email body. I'd like to be able to modify that preview in the email.

For example, "View as webpage" might be the first text that the customer sees. I'd like to choose what they read when they first look at my emails.

[Anonymous]

PS, I found some code that works 🙂 I put this at the top of my email and changed the preheader text. Tested in Gmail and Outlook 2011 for Macs!

https://gist.github.com/kbav/4126337

[Anonymous]

Awesome!

[Anonymous]

This needs to be DEFAULT in Marketo... the preview pane for mobile open-rates is like the holy grail. People immediately know it spam if anything other than the message is previewed (ie., view as webpage, CSS code, logo.jpg, etc). We need to push Marketo to make this standard. Thoughts?