Mass Change - Find/Change of Program Tags and other Fields

[Anonymous]

We are a large organization and every fiscal year we make potentially significant changes to some of our key fields.  These changes can impact both fFow steps and Program Tags.  As a for instance this year we changed one of our Tags dealing with Business Unit and this impacted hundreds of Programs.  This also necessitated changes to hundreds of Flow steps in existing programs.  We also eliminated a Program Tag from use which mean going into 3300 Programs one at a time and deleting the reference to the Tag before it could be Hidden in the Admin section.

There is a huge need for expanded administration capabilities in large accounts, to manage these types of large changes.  The logic for many of these is fairly simple "If Tag = X, change Tag to Y".  "If flow step field has value of X, change to Y. etc.

For larger accounts with changing needs this would be a huge step forward.

[Dan_Stevens_]

Similar to your situation, we are in the process of migrating our web platform to Sitecore and all of our URLs will be different. Since many of the smart campaigns in our programs across 23 country workspaces will require us to change the triggers, we're looking at about 500 smart lists that will need to be changed. Agree, Marketo needs to recognize large, global organizations like ours have different requirements/needs than SMB customers.

[Lucho_Soto]

I think this feature would benefit SMBs greatly as well. We have smaller marketing teams so even with just a hundred or so programs needing tag changes, the amount of manual work per person is very large.