Marketo needs a spam checking tool

[Anonymous]

Most other email programs I have used include a spam checking tool (which scans email content before sending and assigns a deliverability score based on known spam filters).  Is this something Marketo has on the horizon?  As it stands now, I'm having to go to a third party for this service.

[Anonymous]

I believe this is an add-on you can purchase. It's called the Email Deliverability Power Pack.

[Anonymous]

Thanks Joseph.  Does anyone have experience using the Email Deliverability Power Pack?  Is it any good?

[Anonymous]

If it's something you're interested in, I bet your Account Rep would be happy to show you a demo. By the way, which 3rd party are you using right now?

[Anonymous]

We have it. I think whether or not the Email Deliverability Power Pack Plus (IBM Tool) in Marketo is worth it versus other services depends on what you need. There are three main tools in the power pack:

· eDesign Optimizer: eDesign Optimizer shows you how your email will look on a wide variety of clients, including mobile clients, and lets you test links as well.
· eContent Scorer: eContent Scorer lets you know the probability that your email will be blocked, based on its content. 
· eDelivery Tracker: eDelivery Tracker helps you test the deliverability of your email by sending it to a seed list. This generates deliverability reports that let you know how well your sending infrastructure, content, and reputation combine to support a high deliverability rate. You can then fix problems and re-test before sending email to more prospects.

There are some tutorials in the community if you want to see more:
· Using eDesign Optimizer
· Using eContent Score
· Using eDelivery Tracker

And here's an article on billing,
 
Additional Resources
· Training course: Go to the courses page (https://community.marketo.com/marketocourses) and view the “Beyond Basics: IBM Email Deliverability” course.
· IBM FAQ page
· Email Deliverability Design Guide
 

[Anonymous]

Thanks Michelle.  That's very helpful to know.  It sounds like exactly what we are looking for.  I've asked our account manager for a demo.

Erik, we still have access to Silverpop (some of our internal teams are still using Silverpop) and use their spam checker, but it's a pain.

[Anonymous]

Ahh, I see. Glad you're checking out the IBM tool.

[Anonymous]

I checked out the IBM Deliverability tool and was extremely unimpressed.  We are far better off using Return Path as it gives us more visibility and tools. 

[Anonymous]

Pretty happy with Glock Tools as a short term fix.